CoachUp is taking the coaching industry by storm. No longer is the matching of coaches to athletes left to chance. Now athletes looking to take that next level jump can easily find the perfect coach.

ISanimate worked with CoachUp to craft a narrative that told a relatable first-person story. Using their platform, the main character "Jim," goes from being a high school prospect, all the way to the NBA.

Watch out Eastern Conference, Jim's on fire!

https://www.coachup.com/how_it_works