This animation was played at the start of the INBOUND 2013 to kick off the world's largest inbound marketing conference. The goal of this animation was simple. People's expectations have changed. We want to be treated as people, not "buyers," or "consumers." We hold all the power, and every company succeeds or falls according to our collective will.

Telling this story in an organic tactile fashion was paramount. Instead of settling for stock imagery that directly echoed the script, we sought to create imagery and movement that reflected the real evolution of buying and selling. Enjoy.